• TOPIC : Effective Digital Marketing Strategies to enhance your Business Visibility
  • Host : Rosemary Momanyi Opiyo, Google, SME Lead, East Africa
  • THEME : Supporting MSMEs by creating equitable opportunities for MSMEs across the country
  • MONTH : November 2020
  • Focus Areas :

    Google My Business: Visibility for your business online

    Digital Marketing 101

    Google Ads

    • Search engine marketing
    • Search engine optimisation
    • Display marketing
    • Video marketing

    Social media marketing:

    • Importance of using social media to drive your business engagement and loyalty

    Measurement & Analytics